Emarsys is an omnichannel customer engagement platform designed to help businesses automate and personalize their communications with customers across channels including email, SMS and social media. With Emarsys, businesses can create and deliver targeted, personalized messages to specific customer segments and track the results of their communication efforts in real time.

One of the key features of Emarsys is the ability to segment customers based on various attributes such as location, behavior and preferences. This allows companies to send highly relevant and personalized messages to their customers, improving the effectiveness of their communications.

In addition to segmentation, Emarsys also offers a range of tools to help businesses design and deliver effective messaging campaigns. These include customizable templates, A/B testing, and real-time analytics. Emarsys also integrates with a variety of other marketing and customer relationship management (CRM) tools, such as Salesforce and Mailchimp, making it easy for businesses to incorporate Emarsys into their existing workflow.

Overall, Emarsys is a comprehensive customer engagement platform that helps businesses automate and personalize their communication with customers across channels. The segmentation and messaging tools enable companies to effectively reach and engage their customers, improving customer satisfaction and loyalty.