A lot is happening in the marketing automation software market. Large software houses and niche players are constantly innovating their solutions.
Initially, Marketing Automation focused on automating email campaigns for potential customers, both in the B2B and B2C sphere. Interaction on your website, such as requesting product information or a white paper, automatically generated emails tailored to the request. Today, Marketing Automation does so much more. Depending on the software you choose, the possibilities are limitless.
In principle, with the right Marketing Automation software you can optimize and streamline all marketing and sales activities. You can centralize and then automate various communication, data and customer channels. Real-time interaction on your platform or website, advertising campaigns, social media campaigns, SEO management, every function has its course in your Marketing Automation environment. Integrating your Marketing Automation software with your CRM system increases your effectiveness and efficiency.
The right content for leads and customers. Offered in the right phase of the Customer Journey, through the right channel. Personalized content, automatically generated and distributed. Never again miss opportunities, never again potential customers who drop out because they are offered irrelevant information. Or too much information at irrelevant moments. Marketing, Sales and Customer Services speak with one voice and together ensure the ultimate Customer Experience. With the aim: more conversion, more customer satisfaction, more turnover. In the short and long term.
Too good to be true? Discover the limitless possibilities of the current generation of Marketing Automation Software. Look, compare, choose. Or get advice from one of our community members.