Virtually all business activities are undoubtedly linked to customer data. Today it is impossible for companies to segment, personalize and deliver optimal customer experiences without relevant data. Therefore, companies must conduct their business directly through CDP or with platforms integrated as part of CDP. A customer data platform, or CDP, is an enterprise solution that unifies customer data and provides a single and complete view of each customer. As part of CDP, marketing automation and personalization platforms will perform all tasks effectively. That means more data-driven customer segmentation and personalization services.
This increases customer satisfaction and brand loyalty. The right CDP also helps with data governance and compliance with data regulations. This is especially important due to stricter data compliance laws that restrict the use and collection of customer data.