Samba is a cloud-based marketing automation platform that helps businesses of all sizes streamline their marketing efforts. The platform was launched in 2012 and is headquartered in Utah, United States.

Samba offers a range of features including email marketing, social media management, lead generation and analytics. The email marketing feature allows businesses to create and send personalized email campaigns to their customers, while the social media management feature allows businesses to manage their social media accounts and schedule posts. The lead generation feature helps businesses capture leads and track their interactions with potential customers. The platform also offers detailed analytics and reporting to help companies measure the success of their marketing campaigns.

The Samba platform is designed to be easy to use and accessible to businesses of all sizes. The platform offers a range of templates and ready-made campaigns to make it easy for businesses to get started. The platform also offers support and training to help companies use the platform effectively.

The Samba marketing automation platform is designed to help businesses save time and resources by automating repetitive tasks and workflows. For example, the platform can automate the process of sending welcome emails to new subscribers, following up on leads, and sending abandoned cart reminders to customers who have abandoned items in their online shopping cart.

Samba has more than 10,000 customers worldwide, including small businesses and large enterprises. The company has received numerous awards for its platform, including the Best Marketing Automation Software award from G2 Crowd.

Overall, Samba's marketing automation platform provides businesses with an easy-to-use solution to streamline their marketing efforts. With its focus on automation and integration with major marketing channels, Samba has established itself as a leader in marketing automation.