Wigzo is a customer data platform that helps businesses collect, analyze and use customer data to improve their marketing efforts. It integrates with a variety of different tools and platforms, including email marketing software, social media, and ecommerce platforms, to collect data about customer interactions and behavior.

Once the data is collected, Wigzo's machine learning algorithms analyze it to identify patterns and trends that can be used to segment customers into different groups and create personalized marketing campaigns. The platform also includes tools for creating and automating marketing campaigns and analyzing their effectiveness.

One of the main benefits of Wigzo is that it can provide businesses with a 360-degree view of their customers. By pulling data from multiple sources and analyzing it in real time, Wigzo helps businesses understand their customers' needs, preferences and behaviors, which can be used to create more targeted and effective marketing campaigns.

In addition to the marketing capabilities, Wigzo also offers customer service tools such as a Customer Relationship Management (CRM) system and a live chat feature. This enables companies to provide personalized, timely support to their customers, which can improve customer satisfaction and loyalty.

Overall, Wigzo is a powerful tool for businesses looking to improve their marketing and customer service efforts by leveraging data-driven insights. It offers a range of features and integrations that make it easy to collect, analyze and use customer data, enabling companies to build more effective marketing campaigns and better support their customers.