White Label DSP is a demand-side platform that provides marketers and agencies with the tools to create, manage and optimize programmatic ad campaigns. The platform allows users to purchase display, video, native, and mobile ads across a variety of ad exchanges and supply-side platforms.

White Label DSP offers a range of features designed to help users create and run effective programmatic advertising campaigns. These include an easy-to-use interface, campaign management tools, targeting options, reporting and analytics capabilities, and access to an extensive inventory of digital advertising space.

One of the main benefits of White Label DSP is its ability to help users accurately target their advertising campaigns. The platform offers a variety of targeting options, including demographics, location, interests, and behavior, enabling users to create highly targeted campaigns that reach their desired audience.

White Label DSP also offers real-time bidding capabilities, allowing users to bid on available ad inventory in real time, ensuring their ads are shown to the most relevant audience at the most effective time. The platform offers a variety of bidding strategies, including cost-per-click (CPC), cost-per-thousand impressions (CPM), and cost-per-action (CPA), allowing users to choose the most appropriate strategy for their campaign goals.

In addition, White Label DSP offers reporting and analytics tools that allow users to monitor the performance of their campaigns in real time. The platform offers a range of metrics including impressions, clicks, conversions and cost per action to help users optimize their campaigns and improve their ROI.

Finally, White Label DSP offers a white-label solution, which allows agencies and companies to brand the platform with their own logo and colors and offer it as a service to their clients. This can help agencies improve their offerings and provide their clients with a powerful and customizable platform to manage their programmatic advertising campaigns.

All in all, White Label DSP is a powerful and flexible platform for managing programmatic ad campaigns. With its easy-to-use interface, precise targeting capabilities, real-time bidding, reporting and analytics, and white-label solution, it's an ideal choice for agencies and businesses looking to enhance their programmatic advertising capabilities and drive results for their clients.