Marketing Automation 2024 – 6 key trends
As we approach 2024, the world of marketing automation continues to evolve exponentially. Companies of all sizes are using cutting-edge technology to improve customer [...]
6 benefits of integrating predictive analytics into B2B sales funnel automation
In an increasingly digital world, business-to-business (B2B) companies are constantly looking for ways to improve their sales processes. One of the most effective strategies is [...]
4 Key Metrics to Measure Marketing Automation ROI
The advent of digital marketing has revolutionized the way companies approach customer acquisition, engagement and retention. An integral part of this [...]
6 ways to increase revenue with Marketing Automation
Modern businesses have a lot to deal with. To expand the customer base, companies need to open as many touch points as possible. That is why one company operates via e-mail, several [...]