Purlem is a personal URL (PURL) marketing software designed to help businesses create personalized marketing campaigns. With Purlem, businesses can create unique, individualized URLs for each of their customers, which can be used to deliver targeted marketing messages and content.

One of the key features of Purlem is the ability to segment customers based on various attributes such as location, behavior and preferences. This allows companies to send highly relevant and personalized marketing messages to their customers, improving the effectiveness of their campaigns.

In addition to segmentation, Purlem also offers a range of tools to help businesses design and deliver effective marketing campaigns. These include customizable templates, A/B testing, and real-time analytics. Purlem also integrates with a variety of other marketing and customer relationship management (CRM) tools, such as Salesforce and Mailchimp, making it easy for businesses to incorporate Purlem into their existing workflow.

Overall, Purlem is a powerful marketing software that helps businesses create personalized marketing campaigns using unique, individualized URLs. With its segmentation and marketing tools, companies can effectively reach and engage their customers, ultimately leading to revenue growth.