Use your data efficiently in more ways. On an unprecedented scale. Support an audience of hundreds of millions while catering to each user's unique preferences. Our world-class processing speed and low latency mean you can act quickly whether you're ingesting data into our platform or pulling it in for segmentation. Integrate data from anywhere, at the right time. Leverage real-time user, demographic, behavioral and edited data to instantly trigger individualized messages and campaigns via email, SMS or other channels. The flexible data model of Iterable allows data ingestion from virtually any source, so you never have to worry about irrelevant content. Our platform supports forwarding data via APIs and webhooks to third-party integrations. Segment better and get to know your customers. Understand each customer's unique characteristics and preferences by storing hundreds of demographic and custom event data fields for each user profile. Segment your subscribers for highly targeted email, direct mail, and mobile campaigns, then create lookalike audiences and retarget users across social media. Strengthen your marketing and forge deeper customer connections with Iterable AI. Built-in intelligence helps deliver deeper, meaningful experiences by leveraging data science and machine learning models that automatically optimize the best times, frequencies, and channels to empathetically engage each of your individual customers.