Listings in Website Personalization

Website personalization is a strategy that aims to provide unique and tailored experiences to website visitors. It is well known that personalization plays a major role in the customer experience and purchasing decisions. Because the website is such a critical touch point for all businesses, it's important for businesses to deliver personalization on this channel. Website personalization can be delivered as dynamic content, product recommendations, content recommendations and special offers. For effective personalization of websites, the collection of data is necessary. Then the company can use data about location, preferences, previous interactions and demographics to design a unique experience for the visitor. For example, the website may combine data about previous purchases and weather-based information to suggest products to a visitor. The first reward of website personalization is usually greater user engagement. The evidence for this is usually higher KPIs such as page views and time on site. Consequently, engagement becomes conversion when visitors start taking valuable actions, such as signing up for newsletters or adding items to shopping carts. Sales revenue also increases and customers become more loyal to the brand.