Content management is the set of processes and strategies involved in optimizing business content. It includes creating, organizing, editing, disseminating and managing all forms of information relevant to business operations. Content is how businesses nurture leads and build relationships with customers. It can exist as media files such as videos or images or as articles and documents, each containing important messages for the consumers. Therefore, the presence of software to automate repetitive processes and reduce content management inefficiencies is crucial. Content management systems can effectively streamline the workflows involved in creating and distributing web, social media, mobile and business content. Thus, by optimizing content at every stage of its lifecycle, companies can be sure that published content meets all set goals and objectives.