A/B/X testing
A/B/X testing is used to compare and analyze multiple variants of a part of a marketing campaign. It's common for marketers to be curious about how changes in dynamic content or landing pages affect KPIs. With A/B/X testing, guesswork is eliminated and the hypothesis is subjected to a realistic experiment. In this testing module, different variants of campaigns – CTA buttons, email marketing tactics, web forms, recommendation strategies, etc. – can be tested for insights that can be used to improve performance metrics. The marketer has to create variants, determine the KPIs, launch the variants and wait for the results. The variants created are distributed among customers in the database. Then the level of engagement and conversions customers have with the variation they are exposed to is measured in real time by analytical tools and reported in understandable formats. Therefore, marketers can use the information to strengthen their marketing campaigns.
Listings in A/B/X testing
A/B/X testing is used to compare and analyze multiple variants of a part of a marketing campaign. It's common for marketers to be curious about how changes in dynamic content or landing pages affect KPIs. With A/B/X testing, guesswork is eliminated and the hypothesis is subjected to a realistic experiment. In this testing module, different variants of campaigns - CTA buttons, email marketing tactics, web forms, recommendation strategies, etc. - can be tested for insights that can be used to improve performance metrics. The marketer has to create variants, determine the KPIs, launch the variants and wait for the results. The variants created are distributed among customers in the database. Then the level of engagement and conversions customers have with the variation they are exposed to is measured in real time by analytical tools and reported in understandable formats. Therefore, marketers can use the information to strengthen their marketing campaigns.
