Basis is a programmatic advertising platform developed by Centro, a digital media solutions company. The platform is designed to simplify and streamline the process of buying, planning and executing digital advertising campaigns across channels and devices.

Basis offers advertisers and agencies a range of features and tools to optimize their advertising campaigns. The platform includes an intuitive interface for campaign creation and management, as well as real-time analytics and reporting to track campaign performance and ROI.

One of the key benefits of Basis is its ability to unify all of an advertiser's data and media buying needs into a single platform. This includes data management, audience segmentation, and ad inventory management across multiple channels such as display, social, search, and video.

The platform also includes advanced targeting capabilities such as geographic, demographic, and behavioral targeting. Advertisers can target specific audiences based on their interests, browsing history and other data points to provide more personalized and relevant advertising experiences.

In addition to the core features, Basis also offers a range of integrations and partnerships with other ad technology providers. This includes integrations with popular ad exchanges, data providers and verification tools, giving advertisers access to a wide variety of inventory and data sources within a single platform.

Basis has received positive reviews for its ease of use, extensive feature set, and robust analytics and reporting capabilities. The platform is used by a wide range of advertisers, from small businesses to large agencies and brands, to manage their digital advertising campaigns and get better results.