AvidTrak is a marketing automation platform designed to help businesses track and analyze the performance of their marketing campaigns. The platform offers a suite of tools that allow businesses to track phone calls, track website visitors, and collect data on lead generation and conversion rates.

One of the key features of AvidTrak is its call tracking capabilities. By using dynamic number entry, companies can assign unique phone numbers to specific marketing campaigns, allowing them to track which campaigns are generating phone calls. The platform also offers call recording and transcription services, which help businesses analyze call quality and identify areas for improvement.

AvidTrak also offers website tracking and visitor analytics, which helps businesses track visitor behavior and identify which pages generate the most traffic and engagement. The platform offers customizable lead capture forms that can be integrated into a website, and tracks conversion rates to understand which marketing channels are most effective for driving conversions.

Another key feature of AvidTrak is its integration with popular marketing automation and CRM platforms such as HubSpot, Salesforce, and Marketo. This allows companies to streamline their marketing processes and consolidate data into a single platform, which can help them identify patterns and insights that may not be visible when data is housed in multiple systems.

Overall, AvidTrak is a powerful marketing automation tool that provides businesses with in-depth insights into their marketing campaigns. Call tracking, website tracking, and lead capture make it a great choice for businesses looking to optimize their marketing efforts and maximize their ROI.