Appforma is a marketing automation platform that offers a suite of tools designed to help businesses create and manage their marketing campaigns. The main features of the platform include email marketing, social media management, landing page creation, and lead management.

One of the outstanding features of Appforma is its email marketing tool. The platform offers customizable email templates, automated workflows, and real-time tracking and reporting on open rates, click-through rates, and other key metrics. The email marketing tool also includes personalization capabilities, allowing businesses to segment their email lists and send personalized messages to each customer segment.

Another valuable feature of Appforma's platform is its social media management tool. The platform enables businesses to manage their social media profiles from a single dashboard, with post scheduling and publishing capabilities, and real-time tracking and reporting on engagement rates and audience growth.

Appforma also offers a landing page builder tool that helps businesses create and publish professional-looking landing pages without the need for coding or design skills. The landing page builder includes customizable templates, drag-and-drop editing, and A/B testing capabilities, helping businesses optimize their landing pages for maximum conversion rates.

In terms of lead management, Appforma offers a range of features that help companies manage their leads more effectively. The platform allows businesses to capture leads through landing pages, web forms, and other channels, and track lead interactions and communication history. Appforma also offers lead scoring capabilities, helping companies prioritize their efforts on the most promising leads.

Appforma offers a range of pricing plans based on the number of contacts and features required. The platform also offers a free trial and custom demos for potential customers.

All in all, Appforma is a comprehensive marketing automation platform that offers a range of tools for businesses to set up and manage their marketing campaigns. Its email marketing, social media management, landing page creation, and lead management capabilities make it a valuable tool for businesses looking to streamline their marketing efforts and increase conversions.