Apifon is a cloud-based marketing automation platform that offers a suite of tools designed to help businesses engage with their customers more effectively. Key features of the platform include SMS and email marketing, chatbots, and customer relationship management (CRM) capabilities.

One of the outstanding features of Apifon is its SMS marketing tool. The platform allows businesses to create and send targeted SMS campaigns to their customers, with real-time tracking and reporting on delivery rates and responses. The SMS marketing tool also includes personalization features, allowing businesses to tailor their messages to each individual customer.

Another valuable feature of Apifon's platform is the email marketing tool. The platform offers customizable email templates, automated workflows, and real-time tracking and reporting on open rates, click-through rates, and other key metrics. The email marketing tool also includes personalization capabilities, allowing businesses to segment their email lists and send personalized messages to each customer segment.

Apifon also provides a chatbot builder tool that helps businesses create and deploy chatbots on their website or messaging apps. The chatbots can be used for various purposes such as customer support, lead generation and sales. The platform's chatbot creation tool requires no coding knowledge, and businesses can easily customize their chatbots using a drag-and-drop interface.

In terms of CRM capabilities, Apifon offers a range of features that help businesses manage their customer relationships more effectively. The platform allows businesses to create and manage customer profiles, track interactions and communication history, and segment customers based on various criteria.

Apifon offers a range of pricing plans based on the number of messages and features required. The platform also offers a free trial and custom demos for potential customers.

Overall, Apifon is a comprehensive marketing automation platform that offers a range of tools to help businesses engage with their customers more effectively. Its SMS and email marketing tools, chatbot builder, and CRM capabilities make it a valuable tool for businesses looking to improve customer engagement and drive more conversions.