Alter is a marketing automation platform that helps businesses automate and optimize their marketing efforts. The platform offers a range of features to help businesses improve lead generation, customer engagement, and sales conversion rates.

One of the key features of Alter is its ability to help businesses generate leads. The platform includes a lead generation tool that helps businesses create and launch lead capture forms, as well as a lead scoring tool that helps businesses prioritize and target high-quality leads. This makes it easier for businesses to attract and convert new customers.

Alter also offers a range of customer engagement tools to help businesses build and maintain relationships with their existing customers. The platform includes features such as email marketing, SMS marketing, and social media management, as well as tools for managing and tracking customer interactions across multiple channels. This makes it easier for companies to stay top-of-mind with their customers and provide value beyond their core products or services.

Another key feature of Alter is its ability to help businesses optimize their sales conversion rates. The platform includes a range of sales automation tools such as automated lead nurturing and lead qualification, as well as tools for tracking and reporting sales activity and results. This makes it easier for companies to streamline their sales processes and close more deals.

In addition to the core features, Alter also offers a range of integrations with other marketing and sales tools, such as Salesforce and Zapier. This makes it easier for companies to connect their marketing and sales efforts to their wider business operations.

Overall, Alter is a comprehensive marketing automation platform that offers a range of features to help businesses improve their marketing and sales strategies. With its capabilities for lead generation, customer engagement and sales conversion, as well as integration with other marketing and sales tools, Alter is an excellent choice for companies looking to optimize their marketing and sales efforts and generate more revenue.