behavior tracking
Behavior tracking includes monitoring user activity on websites, social media pages, or other touchpoints. Data collection is clearly key to effective segmentation and personalization. However, data such as demographic and geographic information often has limited application because they reveal too little about the customers or prospects. Information about customer actions, on the other hand, can be analyzed in various ways to generate valuable insights. It also provides information useful for building detailed customer profiles. This is the purpose of behavior tracking.
Examples of website behavior tracking include time spent browsing, pages viewed, clicks and actions taken on the website. Companies can get a lot of information from this. For example, time spent on a website and pages viewed are an honest reflection of customer engagement and experience. It can also be used to analyze web page performance as customers will spend more time on engaging pages. In cases where involvement is low, this serves as a trigger to investigate the reasons for such events. Then changes can be made to the website that improve engagement and conversions.
Listings in Behavior Tracking
Behavior tracking includes monitoring user activity on websites, social media pages, or other touchpoints. Data collection is clearly key to effective segmentation and personalization. However, data such as demographic and geographic information often has limited application because they reveal too little about the customers or prospects. Information about customer actions, on the other hand, can be analyzed in various ways to generate valuable insights. It also provides information useful for building detailed customer profiles. This is the purpose of behavior tracking. Examples of website behavior tracking include time spent browsing, pages viewed, clicks and actions taken on the website. Companies can get a lot of information from this. For example, time spent on a website and pages viewed are an honest reflection of customer engagement and experience. It can also be used to analyze web page performance as customers will spend more time on engaging pages. In cases where involvement is low, this serves as a trigger to investigate the reasons for such events. Then changes can be made to the website that improve engagement and conversions.
