4 ways AI can vastly improve your behavior tracking process
In today's business climate, the ultimate goal for any brand is to get a complete and inclusive view of the customers who [...]
6 best practices for AB testing that deliver effective and reliable results
Behind the scenes of every marketing and advertising campaign, there is most likely a marketer facing a lot of uncertainty. Today, marketing professionals operate in a constant [...]
Top 7 Marketing Automation trends to follow in 2023
Marketing automation has emerged as an industry defining tool in recent years. Both Statista and Forrester have predicted that the size of [...]
5 Ways to Use Marketing Automation to Generate Leads
Marketing automation is no longer a strange concept for companies. According to a 2021 report, 96% of marketers have used marketing automation software [...]
5 Ways of Artificial Intelligence Improving Marketing Automation
Officially, we live in the age of artificial intelligence. This incredible technology programs computers to perform tasks with human intelligence and is [...]
6 reasons why contextual targeting is perfect for your business
Companies are always looking for marketing and advertising strategies that deliver successful campaigns. As personalization is the new normal, brands are striving for campaigns that are relevant [...]
4 best ways to optimize DRIP marketing campaigns
There can be no doubt about the efficiency of email marketing in 2022. For every $ 1 spent on email marketing, companies [...]
6 ways to increase revenue with Marketing Automation
Modern businesses have a lot to deal with. To expand the customer base, companies need to open as many touch points as possible. That is why one company operates via e-mail, several [...]