Automate omnichannel marketing analytics and reporting, regardless of the amount and complexity of all your data. The best tool for deep insights and fast experimentation.
Centralize all your marketing and sales data in one place
Connect 300+ data sources with no coding experience.
Load analysis-ready data into your data warehouse.
Visualize data in any BI or Analytics software
Go faster with end-to-end Customer Success

Use the Improvado data transformation tool to perform the simple or complex data transformations your business needs.

Marketing Common Data Model enables you to:
Get started with omnichannel analytics in no time.
Add more channels to the analysis with a few clicks.
Get a holistic perspective on your performance with a pre-built dashboard in Data Studio.
Ask your analysts more complex questions to get deeper insights and analysis.