Pardo is a software-as-a-service - SaaS marketing automation platform from SalesForce that provides email automation, targeted email campaigns and lead management for B2B sales and marketing organizations.

Through automation, Pardot offers:

Track customer behavior
Create digital marketing campaigns
Web form management
Follow website
Search engine optimization (SEO)
Social marketing
Landing page marketing
Create reports to track performance
lead generation
Personalization of landing page content for the current viewer
Pardot offers email drip campaigns, lead management with nurturing and scoring, and campaign segmentation. The Pardot platform also offers analytics with marketing ROI tracking.

Pardot easily syncs with Salesforce's proprietary customer relationship management solution, providing a performance advantage for those already using SalesForce CRM. Sync with Salesforce CRM can take half the time or less compared to competing products.