Listings in event-driven campaigns

Event driven campaigns are marketing campaigns that are launched when customers take actions that the company considers valuable. The campaigns roll out in the form of messages sent via emails, text messages, social media messages or push notifications. Because personalization is all about delivering relevance, event-driven marketing campaigns function as excellent boosters of customer engagement and experience. The triggers for these campaigns are actions taken by the customers themselves, making them more likely to engage with the content. For example, emails triggered by customer actions have double the open rate of other types of emails. That's why event-driven campaigns are key to increasing engagement, conversion, and sales. Triggers for event-driven campaigns can range from shopping cart abandonment, newsletter signup, and asking questions about a product or service. Event driven marketing campaigns must be timely and personalized to maintain relevance and efficiency.