Contextual targeting
While personalization is an effective and rewarding strategy, there is a risk of violating customer privacy. As data privacy laws tighten, marketers increasingly need more tactics that rely less on collecting customer data. Contextual targeting is one such method. Contextual targeting is a digital advertising method where marketing ads are displayed on a website that shares content similar to the ads.
For example, a new shaving stick might be advertised on a men's health blog. Such an advertisement has a good chance of success because it is shown in the right context. The efficiency of the ad further increases if the blog topic is about shaving. Therefore, contextual targeting can maintain the relevance of the content without personal data or browser cookies that can invade privacy. Instead, this advertising strategy is determined by factors such as keywords, topic selection, language, and location. The marketers' 87% is already planning to invest more in this advertising method, demonstrating the value and efficiency it promises.
Listings in Contextual Targeting
While personalization is an effective and rewarding strategy, there is a risk of violating customer privacy. As data privacy laws tighten, marketers increasingly need more tactics that rely less on collecting customer data. Contextual targeting is one such method. Contextual targeting is a digital advertising method where marketing ads are displayed on a website that shares content similar to the ads. For example, a new shaving stick might be advertised on a men's health blog. Such an advertisement has a good chance of success because it is shown in the right context. The efficiency of the ad further increases if the blog topic is about shaving. Therefore, contextual targeting can maintain the relevance of the content without personal data or browser cookies that can invade privacy. Instead, this advertising strategy is determined by factors such as keywords, topic selection, language, and location. The marketers' 87% is already planning to invest more in this advertising method, demonstrating the value and efficiency it promises.
