Anonymous profiling
The concept of anonymous profiling is gaining ground in most companies' website management strategy. This is because anonymous web visitors – first-timers and visitors who have not submitted any personal identifiers – represent 97 – 98% of the website traffic. Therefore, companies should initiate strategies that help capture as many anonymous individuals as possible. Anonymous profiling is the process of capturing data about unknown internet users. The main purpose is to use the data to provide services that turn these individuals into known customers. Although anonymous visitors cannot be identified by personal data, the available data can still be enough to personalize their user experience. An example is the IP address that provides insight into the location of the visitor, enabling location-based product recommendations. By building profiles on anonymous visitors, companies position themselves to convert these unrecognized users into paying customers.
Listings in Anonymous profiling
The concept of anonymous profiling is gaining ground in most companies' website management strategy. This is because anonymous web visitors – first-timers and visitors who have not submitted any personal identifiers – represent 97 – 98% of the website traffic. Therefore, companies should initiate strategies that help capture as many anonymous individuals as possible. Anonymous profiling is the process of capturing data about unknown internet users. The main purpose is to use the data to provide services that turn these individuals into known customers. Although anonymous visitors cannot be identified by personal data, the available data can still be enough to personalize their user experience. An example is the IP address that provides insight into the location of the visitor, enabling location-based product recommendations. By building profiles on anonymous visitors, companies position themselves to convert these unrecognized users into paying customers.
