Contour is a marketing automation platform designed to help businesses streamline their marketing processes and drive revenue growth. The platform offers a range of tools and features designed to simplify marketing tasks, improve customer engagement and optimize marketing performance.

One of the key features of Contour's marketing automation platform is its lead management capabilities. The platform enables businesses to capture and track leads across multiple channels, including landing pages, web forms, and social media. Contour also includes lead scoring and segmentation tools that help businesses identify high-quality leads and deliver personalized content and messages to drive them to a purchase.

Contour also offers email marketing tools that help businesses create and send targeted email campaigns to their customers. The platform includes customizable templates, automation workflows, and A/B testing capabilities to help businesses optimize their email campaigns for maximum engagement and ROI. Contour also provides detailed email analytics and reporting, helping businesses track key metrics such as open rates, click-through rates, and conversion rates.

Another key feature of Contour's marketing automation platform is its social media management capabilities. Businesses can use Contour to manage their social media accounts, schedule posts, and track engagement metrics across multiple platforms. The platform also includes social listening tools that allow businesses to monitor conversations and mentions of their brand on social media and respond to customer inquiries and feedback in real time.

Contour's analysis and reporting tools provide companies with insight into the effectiveness of their marketing campaigns. The platform includes detailed dashboards and reporting capabilities that allow businesses to track key metrics such as website traffic, conversion rates, and customer engagement. This data can be used to optimize marketing campaigns and improve overall performance.

All in all, Contour's marketing automation platform is a comprehensive solution for companies looking to streamline their marketing processes and drive revenue growth. With its lead management tools, email marketing capabilities, social media management features, and analytics and reporting capabilities, Contour is a powerful tool for businesses looking to optimize their marketing strategies and improve customer engagement.