Sustainable revenue growth enabled by the True ABM Platform
Turn marketing into a growth engine for your business with account-based brand awareness, pipeline generation and acceleration, customer retention and expansion.

B2B marketing is at a turning point. It's harder than ever to stand out to buyers. Organizations are now remote-first or hybrid. The long-dreaded data privacy regulations are upon us. The game has changed and CMOs are under intense pressure to be more efficient with every marketing dollar.
The income impact gap
The result of these market dynamics is that marketing faces a revenue impact gap. The status quo – current B2B marketing strategies – doesn't cut it. Incremental efforts like adding intent data are great, but they're not the silver bullet other platforms would have you believe.

How do CMOs create a sustainable growth advantage and maintain their place at the go-to-market leadership table?

Today's imperative is to maximize the value of ideal customers throughout their lifecycle with account-based brand awareness, pipeline generation, pipeline acceleration, customer retention and expansion.

Generate more value at every stage of the revenue flywheel
Traditional marketing playbooks no longer work. Generating leads and making pipes is not enough. The only way to revive marketing's role as a revenue engine is to engage target accounts throughout the customer lifecycle.

No more vanity metrics like form fills and lead volume. And no more wasting money on the wrong buyers. Marketing teams now MUST focus on real business impact - a sustainable growth advantage across the revenue flywheel.