Attentive.ly is a marketing automation platform that helps businesses increase customer engagement by providing insights into their customers' interests and behavior. The platform is designed to integrate with various social media platforms, email marketing tools, and CRMs to help businesses better understand their customers and create more effective marketing campaigns.

One of the key features of Attentive.ly is its ability to monitor social media activity and provide real-time insight into customer behavior. The platform can identify customers who are most likely to engage with a brand's content and make recommendations on how to engage with those customers. For example, if a customer regularly responds to a brand's posts on Facebook, Attentive.ly may recommend sending them a targeted email campaign.

Attentive.ly also offers segmentation and personalization tools. The platform can segment customers based on their behavior and interests, enabling companies to create targeted marketing campaigns that are more likely to resonate with their audience. The platform also offers personalization features that allow companies to tailor the content and messaging of their marketing campaigns based on customer data.

The platform's integrations with email marketing tools and CRMs enable businesses to build more effective marketing campaigns. Attentive.ly integrates with tools such as MailChimp and Salesforce to provide real-time customer data that can be used to create more personalized and targeted email campaigns. The platform also integrates with CRMs like HubSpot and Marketo to gain insights into customer behavior that can be used to create more effective sales and marketing strategies.

Overall, Attention.ly is a powerful marketing automation platform that provides businesses with valuable insights into their customers' behaviors and interests. By monitoring social media activity, providing segmentation and personalization tools, and integrating with email marketing tools and CRMs, Attentive.ly helps businesses create more effective marketing campaigns that are more likely to engage their audience and generate results.